Investment firm Buysse & Partners acquired design platform Serax, known for selling designs by Belgians like Pascale Naessens and Sergio Herman. Its new owner wants to expand the product range and is also targeting foreign markets.
A new Scandinavian design brand will venture into Belgium: Danish Bolia opened its first Belgian store on 22 June in a very special location: the “Wolweverskapel” (the wool weaver’s chapel) in the Kortedagsteeg in Gent.
Technology company Apple and furniture store chain Ikea are collaborating on augmented reality that should be revealed in the fall. The app should give customers the opportunity to see how their purchase fits their own interior.
Swedish furniture store chain Ikea is testing two virtual kitchen applications in three of its stores: one in Canada, one in Sweden and one in Belgium (Hasselt). The apps should help customers plan their kitchen better and enhance customer experience.