Technology company Apple and furniture store chain Ikea are collaborating on augmented reality that should be revealed in the fall. The app should give customers the opportunity to see how their purchase fits their own interior.
Swedish furniture store chain Ikea is testing two virtual kitchen applications in three of its stores: one in Canada, one in Sweden and one in Belgium (Hasselt). The apps should help customers plan their kitchen better and enhance customer experience.
Swedish furniture store chain Ikea aims to build a new type of store in the United Kingdom, one with a larger focus on sustainability. The plans, which still have to be approved, have met with some resistance from locals.
Swedish furniture chain Ikea has had an excellent fiscal year, with a 7.4 % turnover increase to 35.1 billion euro. Its net profit also grew to 4.2 billion euro, despite major sustainability investments.
In this year's list of 100 best-performing CEO's in the world, compiled by Harvard Business Review, there are four Belgians, but no Dutch CEO's at all. Among them two retailers, as Heineken and Colruyt are led by Belgians.