RETAIL MARKETING DAY

AVA is turning 70. The chain of 52 stores in Belgium and Luxembourg is now pushing for pop-ups, a new store concept and online growth. How does a family business stay agile with so much legacy? Fay Van Weddingen will tell you.

If there is one retailer that has shaken up the Belgian supermarket landscape over the past 15 years, it is Albert Heijn. The success story goes beyond spectacular promotions: the brand has found its own unique voice in Flanders and is turning customers into true fans. A marketing tour de force.

From local reach to national impact
Offline marketing is very much alive. The challenge? Reaching consumers in a targeted way without letting print, distribution, targeting and administration become a complex puzzle. Pro-mailing shows how things can be done differently. Discover how Publibox is evolving from local activation to a national campaign across the whole of Belgium, how segmentation and Distritax are making offline marketing smarter, and why LAGO has made Publibox a permanent fixture in its marketing mix. 20 minutes packed with practical examples, results and a glimpse into the future of smart offline activation.

Planet B is a Belgian FMCG company which, through its brands WONDR (personal care) and POWR (home care), demonstrates that living a more sustainable and healthier lifestyle no longer has to mean compromising on price, quality or ease of use. With a social-first strategy and a fully-fledged omnichannel approach, we show that you don’t need a massive budget to build a strong brand.

With its “Circle of Life” strategy, the Vanhalst Retail Group is introducing an innovative approach to marketing automation. At the heart of this strategy is “loyalty for life”: personalized communication that aligns with every major milestone in the customer’s life. By collaborating more closely behind the scenes across company boundaries, Supra Bazar, KABINE, dreambaby, and Qiddo are joining forces to serve customers in an even more targeted, relevant, and personalized way. From birth to age 99+: the Vanhalst Retail Group is there for its customers at every stage of life.

As usual, Gino Van Ossel, professor at Vlerick Business School, will be moderating the day.