Europe - EN
Europe - EN

RE-TALES

Re-tales by RetailDetail

Your expertise.
Our platform.

Re-tales is RetailDetail’s in-depth editorial format: a long-read on a current retail theme, complemented by five exclusive advertorial spaces for brands that want to showcase their expertise through a real client case.

Reserve your spot View the schedule
5exclusive advertorial spaces per edition
3editions planned for 2026
1editorial article + your expertise story
How it works

One theme. Five voices. One dossier.

RetailDetail writes a thorough editorial analysis. You add a concrete client case. Together they form a dossier that informs, inspires and positions your brand.

01 Editorial article The RetailDetail team writes an in-depth piece on the chosen theme — trends, analysis, expert voices and market context.
02 Your advertorial You provide a client case or testimonial that highlights your approach and results — concrete, credible and on-theme.
03 Published together Both pieces appear together on RetailDetail and are promoted via newsletter, social and site to our full retail audience.
Schedule 2026

Each edition has exactly 5 advertorial spaces available. Spots are allocated in order of request.

Editorial calendar 2026
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
01
End of June 2026
🎒Back-to-school
How retailers make the most of the back-to-school season — from in-store activation to omnichannel campaigns.
5 spots available
Editorial + advertorial
02
End of September 2026
🍽️Franchising & Innovation
The growing power of franchise formats in Belgium and the Netherlands — and the role of technology, data and brand identity.
5 spots available
Editorial + advertorial
03
End of November 2026
🤖AI in Retail
From demand forecasting to personalised customer experience — how AI is fundamentally reshaping the retail landscape.
5 spots available
Editorial + advertorial
On request Additional editions available outside the fixed schedule
Sustainability
Retail security
Payment solutions
Your theme on request
Why Re-tales
“More than an ad.
A conversation with the industry.“

Your case appears alongside independent journalism — giving it authority and context that pure advertising simply cannot deliver.

Engaged retail audienceRetailDetail reaches decision-makers in Belgian and European retail — buyers, store managers, brand directors.
Editorial credibilityYour story alongside independent journalism — authority that traditional advertising cannot match.
Thematic relevanceYou appear in exactly the conversation your prospects are already having, at the most receptive moment.
Proven formatRe-tales launched with Retail Design and generated strong engagement. Each dossier becomes an industry reference piece.
Who reads this

Built for retail professionals

RetailDetail is the leading retail media brand in Belgium and the Netherlands. Our readers are the people who decide what retail looks, feels and works like.

Retail directors Buying & category managers Store concept teams Franchise managers Brand & marketing managers Tech & operations leads
5exclusive spots per edition
3editions in 2026
B2Bretail audience — decision-makers & buyers in food and non-food
Get in touch
Reserve your advertorial space

Interested in a 2026 edition? Fill in the form and we will get back to you as soon as possible.

RD
RetailDetail partnerships Re-tales commercial team