Now that many (American) companies are moving their production out of China, Intersport is considering a partial return. The Swiss sports chain wants to commit to private labels, but fears capacity shortages in countries like Bangladesh.
Doubling private label share
Swiss sports giant Intersport is considering producing more private label products in China. This is a remarkable strategic shift, at a time when competitors like Nike and Adidas are reducing production in China due to the United States’ new import tariffs.
