Last year, Delhaize doubled its e-commerce capacity from 25,000 to 50,000 orders per week with the commissioning of a new distribution centre in Vorst. The retailer, which claims to be the Belgian market leader in home delivery, also wants to become the number one in click & collect groceries. How big is the potential of online food shopping?

Laura Toledano, General Manager Western Europe at Zalando, will explore how Gen AI is reshaping e-commerce content — moving beyond static white-background images to elevated formats like contextual visuals, product-focused videos, and virtual try-ons. The keynote will highlight how these innovations increase confidence, lower return rates, and create more inspiring shopping experiences for millions of customers across Europe.