Jumbo is sharpening its price image with special offers: in both the Netherlands and Belgium, this month’s promotional leafkets are dominated by the “Price Storm” that the retailer launched for the first time last year.
Special offers
The year begins with considerable price competition in the Dutch food retail market. After Lidl launched a new price campaign earlier this week, in which the discounter compares its prices with those of Albert Heijn and Jumbo, Jumbo is once again launching a “Price Storm” operation in January. The Dutch leaflet contains many 2+3 and 1+1 free offers.
January is traditionally a month in which many competitors offer price discounts, and Jumbo, originally a player with a strategy of everyday low prices, wants to reinforce its affordable image with price promotions. In October last year, the retailer launched its first Price Storm with affordable offers on more than a thousand products.
It is noteworthy that the supermarket chain has now also launched the promotion in Belgium: both this week and next week, the promotional brochure there will also be dominated by the Price Storm, with stunt promotions of the 1+1, 2+2, 2+3, and 2+4 type.
