Edeka is engaged in difficult negotiations with Red Bull regarding prices and conditions for 2026. The German supermarket group calls the Austrians’ demands “inappropriate”, referring to announced price increases in an “unacceptable high double-digit range.”
Price increases for 2026
Both parties are currently engaged in intensive talks, as Lebensmittel Zeitung quotes Edeka. The tensions came to light after Red Bull announced price increases for January 2026, which Edeka claims it cannot justify to the market.
