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Written by Maarten Reul
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Pressure on margins does not keep Unilever down

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Fashion2 February, 2012

The group blames the economic insecurity in its main markets and the
high prices for raw materials for slowing down its growth (only +0.1%
underlying volume growth in the fourth quarter) and lowering its
operational margin (-0.1%).

 

All is well – except for Western Europe

Results 4th quarter 2011
Turnover € 11.564 billion € 46.467 billion
Profit (not available) €   6.433 billion

For 2011, prices went up +4.8% to ensure a 6.5% sales growth, the other
1.6% coming from volume growth. Personal care (+8.2%) and Home care
(+8.1%) were the best performing categories, while the region “Asia,
Africa and CEE” witnessed the biggest sales growth (+10.5%). The
Americas were almost equal to the total group growth with +6.3%, while
Western Europe came to a near-standstill with +0.7% in sales (but -1.2%
in volume).

 

As sales growth in the emerging countries slows down and sales volume
even decreases in some of its main markets, Unilever is very cautious
about 2012. “We expect the external macro-economic environment to remain
difficult in 2012”, says Polman. “Within this challenging context our
over-riding priority is to  manage our brands for the long term health
of the business whilst delivering: profitable volume growth ahead of 
our markets, steady and sustainable core operating margin improvement
and strong cash flow.
”

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