Birkenstock expects American import duties to have a greater impact in the 2026 financial year than in 2025. Last year, the shoe manufacturer mitigated the impact by raising prices and shipping a large proportion of its goods before the tariff increases came into effect.
Price increases are not enough
For 2026, Birkenstock expects a decline of approximately 100 basis points in both gross margin and EBITDA due to additional import duties, according to CFO Ivica Krolo in a commentary on the quarterly figures. The company wants to offset much of that impact with price adjustments, but higher prices alone will not fully protect margins.
