In Germany, a reduction in VAT leads to an unseen price war, with rivals Aldi and Lidl using comparative advertising to claim price leadership.
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German supermarket chains such as Edeka and Rewe have achieved stronger growth figures in 2019 than hard discounters Aldi and Lidl. Which lessons are there to learn from this remarkable feat?
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Last year, Aldi managed to outperform Tesco and Carrefour to take second place in the ranking of the largest European food retailers, after rival Schwarz Group (Lidl and Kaufland). Further consolidation in the sector seems inevitable.
British DIY group Kingfisher has appointed Jean-Jacques Van Oosten as its new Chief Customer & Digital Officer. The Belgian had already been Group IT Director at Kingfisher between 2005 and 2008, before finding his way to several other big names in retail.
German chain Rewe has been given permission to acquire most of Lekkerland. The Austrian competition authority however fears that the German supermarket group would gain too much power in the 'on-the-go' segment, particularly in shops at petrol stations.
The German retail group Rewe is being given the green light for the acquisition of Lekkerland, which in Belgium also includes wholesaler Conway. This will create a new European superpower in the convenience sector.
REWE Group and Greenyard have extended their cooperation in the German market to a long-term, vertically integrated partnership for fresh fruit, vegetables and flowers; a dedicated operating unit shall be set up for this purpose.
German retailer REWE wants to tap into the growing segment of on-the-go consumption in Europe. To that end, the group has acquired all shares of specialised wholesaler Lekkerland.
Discount retailer Aldi has adjusted the pricing strategy for its domestic market: the current low fixed prices for certain products will be raised, so that promotions on A-brand products can be expanded.
There is still no solution in the dispute between purchasing group Agecore and brand manufacturer Mars. More products will become unavailable at Colruyt and other members. Elsewhere in Europe, new conflicts are brewing.
German retail group Rewe achieved a 57.8 billion euro turnover in 2017, which represents a 6.7 % increase. That was an above-average growth, mainly thanks to its own Rewe supermarkets.
German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.
German supermarket chain Rewe has turned its attention to the Grand Duchy of Luxembourg. It recently opened a store in Echternach and will soon open several others, which spells bad news for companies like Ahold Delhaize.
Talks between the German supermarket chain Kaiser’s Tengelmann and its biggest competitors Edeka and Rewe about Edeka's intention to acquire Tengelmann led to nothing once more, which means Tengelmann's position has become far more problematic.
French E. Leclerc and German Rewe group have joined in an European purchase alliance called Eurelec Trading. This new entity will negotiate with the international food industry and look for operational synergy.
The 30 largest German supermarket groups managed a 2.5 % turnover increase in 2015 (243.99 billion euro). Edeka is still number one, but Aldi (+ 1.5 % in 2015) jumps from 5th to 4th, surpassing Metro.