To mark its 60th anniversary, Europe’s largest retail trade fair is undergoing a transformation: EuroShop 2026 will be more than just a business trade fair; it will be an “Instagrammable” retail festival. RetailDetail is planning a feature article.
Theme dossier on retaildetail.eu
Every three years, the international retail sector meets in Düsseldorf: this year, EuroShop will take place from Sunday, February 22, to Thursday, February 26, daily from 10 a.m. to 6 p.m. With 85,000 visitors for 1,900 exhibitors from 60 countries on 100,000 m², it will once again be an edition full of superlatives. 50% of visitors are decision-makers from the retail world.
RetailDetail will be covering the trends and innovations at the trade fair both before and after the event, in a special dossier and thematic newsletters. This gives exhibitors the opportunity to promote their presence and innovations with a banner or advertorial. Curious about the possibilities? Then contact kjell.bries@retaildetail.be.
“Instagrammable”
This year will be a special edition, as the event celebrates its 60th anniversary. “Loyal exhibitors such as NCR and Wanzl have been there since the first edition in 1966,” says trade fair director Elke Moebius. This year, the trade fair is reinventing itself as “The global retail festival” with more focus on emotion and “instagrammable” moments. A “60s Lounge” will bring the spirit of the early years of EuroShop back to life.
Store design remains the largest section at the retail event in terms of floor space, the food service segment has grown significantly, retail marketing has been fully booked for some time, and visitors will find most exhibitors in the EuroCis technology division.
