[Interview] “The Ikea model is at its best in times of crisis”

Ikea celebrates its 80th anniversary this year: the perfect time to take a moment to reflect with Tolga Öncü, Head of Retail at Ikea’s retail holding company Ingka Group. After the Covid troubles, the interior design chain sees better than ever where its priorities and opportunities lie.

Flocking back to Ikea

So far, the broken fiscal year 2023, started in September, is exceeding expectations. Thankfully, as net profit plummeted from 1.5 billion euros to barely 0.3 billion last financial year. Now that the pandemic is over, store visits are rising sharply again, while online is also still growing.