card linked to Facebook
thing is based on the linking of databases. People who register for a fidelity
card often give their e-mail address. The same has to be done to register for
Facebook, which makes a connection between the two fairly easy.
working with data specialists Acxiom, Datalogix and Epsilon for this. Datalogix
worked with Facebook before to research to what extent an ad on a
social network leads to the purchase of a product or a service.
in Facebook marketing?
plans of Facebook are an expansion of the current offer. Currently the social
network gives the option to show ads only to people within a certain target
audience. That can go from simple characteristics such as age or location, to
more specific criteria, such as fans of a certain brand. Those will now be
expanded with data of real purchases.
It is still
to be seen if the new advertising possibility will be a success and if it does not clash with the current laws on privacy.