RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Maarten Reul
In this article
  • Companies Amazon
  • Topics E-commerce
  • Geography United Kingdom
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Amazon brings its Temu clone Haul to Europa

icon
General12 May, 2025
Amazon Haul

Amazon is bringing the fight Temu to Europe: customers in the United Kingdom will be the first Europeans to have access to its cheap Chinese goods platform Haul.

European rollout expected this year

Haul is Amazon’s answer to the growing market share of platforms such as Temu and Shein, which are quickly gaining ground with dirt-cheap products and flash deals. Haul offers a wide range in categories like fashion, home and lifestyle, with most products costing less than ten dollars. This is possible because the products are shipped directly from China, which on the other hand means that delivery times are longer (about two weeks) than is typically the case with Amazon.

The new service is currently available as a trial for a selected customer base in the United Kingdom. The full roll-out is expected within a few weeks. Amazon has been testing the concept in the United States since last November and sees it as a core part of its global growth strategy for 2025. Although Amazon has not yet released concrete dates, various media reports indicate that Haul may also launch in the rest of Europe by the end of this year.

More about... General
See more
  • icon
    General27 August, 2025
    Frasers invests in “retailtainment” with stake in We Do Play

    British sports and fashion group Frasers is broadening its horizons and taking a minority stake in We Do Play, an operator of miniature golf courses and trampoline parks, among other things. Entrepreneur Mike Ashley sees a lot of synergy potential.

  • icon
    General26 August, 2025
    Temu owner PDD struggles with shrinking margins

    PDD Holdings surprised with higher sales in the second quarter, thanks to recovery in the Chinese market and continued international growth for Temu. The price war in the Chinese e-commerce market does put pressure on margins.

  • icon
    General25 August, 2025
    Wibra appoints Rogier Wijnhoven as COO

    Wibra is strengthening its management team with a Chief Operating Officer: Rogier Wijnhoven will be ultimately responsible for IT and later also for the logistical organisation.

Events
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
  • 20
    Nov
    RETAILDETAIL NIGHT 2025
Most read
  • icon
    Fashion29 July, 2025
    Why Inditex keeps reducing its store network
  • icon
    General31 July, 2025
    With its first non-food store, Lidl is taking on Action and TEDi
  • icon
    Electronics31 July, 2025
    JD.com takes a stake in Ceconomy (MediaMarkt) with an eye on a full takeover
  • icon
    Beauty/Care29 July, 2025
    EssilorLuxottica grows thanks to AI glasses
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT