Beyond Meat bids farewell to the word “Meat” in its brand name, leaving only “Beyond”. The American company wants to sharpen its profile as a producer of plant-based proteins, not just meat imitations.
Focus on plant-based proteins
CEO Ethan Brown feels that his company is excellent at producing proteins, so it would be unwise to be limited to just imitating one kind of proteins. It is important to get the right amount of proteins every day, but why not try to take them in any plant-based form, he argues during an interview with Fast Company.
