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Strong volume growth during the recent World Cup and rising demand for sugar-free beverages have helped Coca-Cola post a more than excellent quarter, despite rising gas prices in the U.S.
U.S. market holds steady
FIFA’s official beverage sponsor saw higher demand for Coca-Cola and Powerade in recent months, thanks to marketing campaigns surrounding the recent World Cup: Coca-Cola’s volume rose by 5% and Powerade’s by 8%. At the same time, there was also volume growth of 16% for Coca-Cola Zero Sugar and 7% for Coca-Cola Light.
