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Written by Stefan Van Rompaey
In this article
  • Companies NielsenIQPLMA
  • Topics In depthPrivate label
  • Geography Europe
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Private label breaks records, courtesy of inflation

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Food28 February, 2023

High inflation is making consumers across Europe buy significantly more private brands, new figures show. This has everything to do with the widening price gap between A-brands and private brands.

Record sales

In full corona crisis, national brands still managed to strengthen their market position: consumers needed confidence in uncertain times. But influenced by high inflation last year, supermarket customers’ buying behaviour has changed sharply: shoppers are putting more lower-priced private brands in their shopping trolleys as family budgets are under pressure.

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