As An De Volder, General Manager Mars Belgium, takes up a global role at Mars, she will be succeeded by three managers who will each lead a division. This way, the multinational aims to better capitalise on its category expertise.
New structure
De Volder had been at the helm at Mars in Belgium since 2021, and two years later she added Austria and Switzerland to her responsibilities. Now she is taking a new step in her career, filling the global role of ‘Director Mars Wrigley International Travel Retail’. In this role, she will lead a global team that is responsible for Mars Wrigley operations at international travel sites such as airports and cruise ships.
Her departure sets in motion the creation of a new structure in Belgium: with a Country Lead for each division, Mars Belgium aims to optimise category expertise and respond to the changing needs of consumers, with a focus on innovation:
