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Written by Maarten Reul
In this article
  • Companies Greenyard
  • Topics Financial results
  • Geography Belgium
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Greenyard sees fresh sales rise, canned volume drop

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Food18 February, 2025
Shutterstock

Greenyard continues to grow robustly, particularly in the fresh produce segment. However, the Belgian vegetable processor points to increased competitive pressure in the food industry.

Strong growth in Fresh

In the first nine months of its financial year 2024/2025, Greenyard saw its revenue rise 5.6 % to 3.95 billion euros. This growth was largely driven by a volume increase of 3.4 %, as well as an average price rise of 1.4 %. CEO Francis Kint said he was “satisfied” with these figures, pointing to the growing pressure from competitors and more cautious consumer behaviour.

The fresh produce segment, which accounts for the lion’s share of Greenyard’s revenue, saw a 6.4 % increase to 3.21 billion euros. Volumes grew by 5.4 %, while prices increased by 0.4 %. Greenyard points to intense competition, particularly in the German market, that tempered the impact of price inflation.

Canned volumes lower

In the Long Fresh segment (including frozen and canned products) volumes decreased by 4.9 %, mainly within the canned goods division. Rising direct costs and higher transportation rates forced Greenyard to implement average price increases of 5.6 %. Consequently, segment revenue still grew by 2.3 % to 741 million euros.

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Greenyard reaffirms its goal to achieve an annual revenue of 5.4 billion euros by March next year, with an AEBITDA between 200 and 210 million euros. Kint acknowledges the “ongoing geopolitical and economic uncertainties”, but remains confident in the favourable long-term trend towards more healthy food.

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