Zalando is leveraging AI and its integration of About You

Zalando saw both revenue and profit rise sharply in the first quarter, driven by the integration of former competitor About You and a broader use of artificial intelligence.

“Unique data and infrastructure”

Gross merchandise volume (GMV) rose by 21.7% on a reported basis to 4.3 billion euros. Revenue even increased by 23.8% to 3 billion euros. Adjusted operating profit (EBIT) came in at 65 million euros, a 38.7% increase compared to a year earlier.