About You launches its outlet in Belgium

The fashion marketplace About You is now launching its outlet, featuring more than 100,000 discounted items, in Belgium as well. This brings the total number of European countries where the outlet is available to 18.

New deals every day

In the About You Outlet, Belgian shoppers will find limited-time offers on well-known fashion and lifestyle brands in women’s, men’s, and children’s clothing, shoes, accessories, and athletic wear, with discounts of up to 65%. New offers go live every day and remain available for seven days. Belgian customers can easily log in with their existing account or register for free on the outlet’s app and website.

“Belgium has been an important market for About You for many years. With the launch of the About You Outlet, we’re expanding our offering with our own off-price model and creating added value for our Belgian customers,” says Tarek Müller, co-founder and co-CEO of the About You Group.

The About You Outlet was first launched in Germany in 2022, has since expanded across Europe, and is now available in 18 markets. The off-price model combines fashion from previous seasons with items purchased specifically for the outlet. About You, a subsidiary of Zalando, has more than 15 million active customers in Europe.