Early signs of brand recovery are driving Kraft Heinz’s performance above expectations

Kraft Heinz exceeded sales expectations in the first quarter. CEO Steve Cahillane’s efforts to revitalize the brands are beginning to pay off. Rather than splitting up, the company now plans to invest further.

Consumers remain cautious

Net revenue for the past quarter came in at $6.05 billion (€5.53 billion), exceeding market expectations of $5.89 billion. The gross profit margin improved by 230 basis points to 36.7%, while the adjusted gross margin declined by 30 basis points to 34.1%.