Cutbacks
and rebuilding at same time
C&A is
not looking at names in choosing the locations doomed to close. One of the
shops that is getting the boot is the one in the centre of Valencia. It has
been open for only two years and was worth an investment of about 2 million
euro.
C&A
also wants to show it is still very interested in the Spanish market. Therefore
they are not only closing shops, but they are also opening new ones. The first
new store will open this month on the Gran Via, one of the more important
shopping streets in Madrid. In October another one will open in the Parque
Ferrol in Ferrol.
Lower
prices because of crisis
22 shops
will also be thoroughly renovated. This is mainly done to restyle the chain, in
order to attract a new and younger audience.
C&A has
also adjusted its prices to the economic condition of Spain. 90 percent of the
products on offer cost less than 19 euro, for 54 percent prices are lower than
9 euro.
C&A had sales of 440 million euro in 2012 in Spain. That was 1.5% less than the year
before. Total sales of the company worldwide came to 6.8 billion euro. C&A
has 1,500 shops in 20 countries.
