The CEO of S.Oliver Group is leaving the company. Claus-Dietrich Lahrs had been at the helm of the German fashion brand since 2019, but the founding family might now reclaim the reins.
Out of the luxury sector
Lahrs came on board in 2019, after a long career in the luxury industry. Previously, he was CEO of Hugo Boss, among others. He succeeded in modernising the logistics processes and opening a new warehouse in Dettelbach.
However, founder Bernd Freier likes to hold his company firmly in his hands. Attempts to entrust this task to external operating managers or other executives failed. Even before the Covid crisis, S.Oliver Group was barely growing; the pandemic naturally dealt it a killer blow. Observers were therefore surprised that Lahrs was given the opportunity, and – apparently – rightly so.
Is not yet known who will be the group’s new CEO: the Freier family will “announce it in due time”, but did not give any details. The name of Christian Freier, founder Bernd’s son, is already circulating. The Germans are not saying anything about the reason for the departure either.