Kering turns to secondhand to lure back customers

Kering is exploring ways to sell secondhand items from Gucci, Balenciaga, and Saint Laurent directly. The luxury group hopes to win back consumers who have been turned off by steep price increases, without compromising on exclusivity.

Interest in Vestiaire Collective

Kering is holding preliminary talks with specialized secondhand retailers, reports the trade magazine Glitz. The French group is reportedly exploring various scenarios: from its own sales platform to a separate brand for vintage items. Kering has not yet formally announced the project itself.