Fashion group Bestseller has just opened the first multi-brand stores in Belgium in which denim label Jack & Jones and the younger women’s fashion brand JJXX are joining forces with an offer for the whole family. Sint-Niklaas and Antwerp got the scoop.
“Logical step”
Combination stores with the Jack & Jones and JJXX labels are an international concept of the Bestseller group: the first one opened at the end of 2024 on London’s Oxford Street, Belgium is the third country with the new store concept. At the end of August a multi-brand store already opened in Waasland Shopping in Sint-Niklaas, today a flagship store opens on Antwerp’s Meir. Together, these stores mark the start of a large-scale rollout in Belgium and Luxembourg.
Retail director Ole Bech of Jack & Jones calls the new concept a logical step after more than 20 successful years on the Belgian market: “By adding JJXX to the concept, we strengthen our offer and offer customers a more complete shopping experience under one roof.” The label wants to profile itself as a lifestyle brand for both men and women.
