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If artificial intelligence is the future, what are the prospects for online retail? Zalando is preparing itself for this question, because by 2030, 15% of all e-commerce will be handled by AI agents. Discover the platform’s strategy at the RetailDetail Omnichannel & E-Commerce Congress on March 19.
AI as a personal stylist
Zalando has been using artificial intelligence for fifteen years, but its applications are rapidly becoming more complex. In December 2025, no less than 90% of all marketing content on the platform was created using generative AI. Laura Toledano, General Manager Western Europe, will tell you all about it at the RetailDetail Omnichannel & E-commerce Congress on March 19.
