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Kontoor Brands has announced that it plans to sell its subsidiary brand Lee. Talks are reportedly already at an advanced stage, with interest from several parties. The decision follows strong first-quarter results.
Focus on Wrangler and Helly Hansen
The decision to sell Lee stems from Kontoor Brands’ strategic reorientation. The company wants to focus more on its other brands, including Wrangler and Helly Hansen, which are expected to drive growth by 2026.
