Saturn is gradually disappearing from the high streets, even in its last remaining market: home country Germany. Parent company Ceconomy is systematically converting stores to its sister chain MediaMarkt. Will the brand be discontinued altogether?
MediaMarkt takes over
While Saturn and MediaMarkt have coexisted for decades, owner Ceconomy (formerly Metro Group) has been phasing out the Saturn brand country by country since 2010. Only in Germany do the sister brands still compete with each other. However, this seems to be changing as well: the number of Saturn stores has fallen sharply in recent years. Of the total 408 MediaMarkt-Saturn stores, 351 now operate under the MediaMarkt banner.
