RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Stefan Van Rompaey
In this article
  • Companies CeconomyMediaMarktSaturn
  • Topics Financial results
  • Geography Germany
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

MediaMarkt sees sales grow, but margins shrink

icon
Electronics26 October, 2022
Shutterstock.com

German electronics giant Ceconomy, which owns MediaMarkt and Saturn, has seen its sales rise in the past financial year. However, its margins are under pressure: the electronics chains are not able to pass on cost increases in full.

Better than expected

The holding company above electronics retailers MediaMarkt and Saturn posted a turnover rise of 1.9 % to 21.8 billion euros in the past broken financial year 2021/22. In doing so, the group did slightly better than expected, as the retailer itself had predicted a stagnation in sales.

Demand for large household appliances such as washing machines and refrigerators was particularly strong, as was that for telecom products. The company also managed to sell significantly more services, such as repairs and insurance. Online sales were still twice as high as before the pandemic, at 5.3 billion euros.

New marketing campaign

“Our robust development at the end of the last financial year shows that our measures are taking effect”, CEO Karsten Wildberger said. Increased marketing investments had a positive impact on sales in the fourth quarter, and the retailer is continuing on this chosen path with the new “Let’s Go” marketing campaign that was recently rolled out in thirteen European countries.

At the same time, Ceconomy points out that its margins did shrink. The retailer was unable to fully pass on increased costs to consumers. Nevertheless, the group says it is fully ready for the important peak period ahead, with Black Friday and the end-of-year festivities.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Thanks to major marketing efforts, MediaMarkt and Saturn are seeing sales rise, but margins are under slight pressure: the electronics chains fail to pass on cost increases in full.

More on Electronics
See more
  • icon
    Electronics18 January, 2023
    Fnac Darty postpones ambitions for another year

    Fnac Darty sold less in December and is struggling with negative cash flow. The French group is therefore pushing back its targets for 2023 by a year.

  • icon
    Electronics16 December, 2022
    Lucrative services boost MediaMarkt sales

    German electronics giant Ceconomy benefits from its increasing range of services, such as repairs and subscriptions. The parent of MediaMarkt and Saturn is also launching its own marketplace.

  • icon
    Electronics9 December, 2022
    Krëfel buys back used appliances

    All Belgians combined have a whopping 49 million unused or broken electrical appliances lying around. Belgian whitegoods chain Krëfel wants to help changing that, offering to buy back and resell such appliances.

Events
  • 16
    Feb
    Captains of Retail 2023
  • 23
    Mar
    Omnichannel & E-Commerce Congress
  • 20
    Apr
    RetailDetail Congress
  • 11
    May
    Fashion & Beauty Congress
  • 15
    Jun
    Human Resources & People Congress
  • 29
    Jun
    Food Congress
Most read
  • icon
    Food24 January, 2023
    Europeans now also allowed to eat cricket powder and small mealworms
  • icon
    Food10 January, 2023
    Makro Belgium now officially bankrupt
  • icon
    Food13 January, 2023
    Carrefour Belgium tests autonomous delivery robot
  • icon
    Fashion16 January, 2023
    False discounts earn Yoox millions in fines
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT