Despite consumer caution, Intergamma saw sales rise last year. The DIY retailer optimises its promotion policy and tightly controls costs. Online showed strong growth.
Challenging year
Intergamma, the organisation behind DIY chains Gamma and Karwei in the Benelux, saw gross turnover increase by 1.6% to almost 2 billion euro last year. This despite somewhat less favourable figures in Belgium: in a market that shrank by 1.9%, Gamma saw its turnover decrease by 1.8% – so its market share improved very slightly. Online sales grew by 14% thanks to an improvement in the webshop and an expansion of the assortment.
