Beer and binge-watching: AB InBev and Netflix forge global alliance

AB InBev and Netflix have announced a global marketing partnership: they aim to bring beer and streaming together with joint campaigns and events.

“More moments of cheers”

“Streaming is a social and shared experience — it’s an occasion where beer and entertainment come together”, AB InBev’s Global Chief Marketing Officer Marcel Marcondes said. According to him, the partnership provides the chance to create “more moments of cheers.” Financial details were not shared, but both parties describe it as an “unprecedented partnership” in scale and reach.