RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Zalando turns to AI home pages after growth in Q2

icon
Fashion6 August, 2025

At Zalando, both revenue and profit increased in the second quarter. The B2B segment grew strongly, but the fashion platform also aims to boost sales to consumers with a fully personalized AI home screen.

Record number of customers

The gross merchandise volume (GMV) rose by 5% to 4.1 billion euros, while revenue grew by 7.3% to 2.8 billion euros. Adjusted EBIT increased to 186 million euros, up from 172 million euros last year. The profit margin remained stable at 6.5%.

In the B2C segment, the number of active customers increased by 6.1% to a record high of 52.9 million. Consumer revenue rose by 6.8% to 2.6 billion euros, resulting in an adjusted EBIT of 174 million euros; 9 million euros more than the year before.

Customer journey starts with AI

This week, Zalando is launching out a new AI-driven “discovery feed.” The feed replaces the traditional home screen in the app and offers users a personalized stream of content, including product recommendations, lifestyle boards, livestream shopping, and editorial campaigns from brands and influencers.

According to the company, both the customer experience and advertising revenue will benefit, as new advertising opportunities for brand partners emerge. The feed will initially be launched in six markets, followed by a phased rollout. Revenue from marketing services already increased by as much as 45% in the first half of the year.

New Shopify integration

Within the B2B segment – where Zalando offers its fulfillment network and software to external parties – revenue grew by 12.2% to 262 million euros. Adjusted EBIT amounted to 11 million euros, with a margin improvement of 1.3 percentage points to 4.3%.

An important innovation is the launch of a Shopify application that allows thousands of Shopify webshops to utilize Zalando’s fulfillment services. On July 11, Zalando also completed the acquisition of rival About You. Although the EBIT synergies from the merger are estimated at 100 million euros per year starting in 2029, both platforms will, according to Zalando, retain their own identity.

More about... Fashion
See more
  • icon
    Fashion21 August, 2025
    Guess comes into the hands of Reebok owner Authentic Brands Group

    Authentic Brands Group, owner of more than 50 fashion brands, is taking a majority stake in American lifestyle brand Guess, which is looking to further expand its global reach through the partnership.

  • icon
    Fashion20 August, 2025
    Valentino appoints veteran as new CEO

    Shortly after the departure of CEO Jacopo Venturini, Valentino already has a new top executive to hand: veteran Riccardo Bellini will strengthen the Italian fashion house's growth and brand identity starting Sept. 1.

  • icon
    Fashion20 August, 2025
    [In the Picture] Streetwear brand Adererror opens ode to nature in Tokyo

    Korean streetwear label Adererror has opened the doors of an imposing flagship store in Tokyo. Filled with giant snails, seeds and flowers, the store design aims to be an ode to nature.

Events
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
  • 20
    Nov
    RETAILDETAIL NIGHT 2025
Most read
  • icon
    Fashion29 July, 2025
    Why Inditex keeps reducing its store network
  • icon
    General31 July, 2025
    With its first non-food store, Lidl is taking on Action and TEDi
  • icon
    Electronics24 July, 2025
    MediaMarkt confirms “advanced” takeover talks with JD.com
  • icon
    Electronics31 July, 2025
    JD.com takes a stake in Ceconomy (MediaMarkt) with an eye on a full takeover
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT