Huge growth in Belgium pushes Jumbo higher

In the first six months of the year, Dutch supermarket chain Jumbo saw the revenue of its Belgian stores grow by 25 %, resulting in a comparable revenue growth of 3.7 % for the retailer as a whole.

More satisfied customers

The renewed focus on Every Day Low Prices, a quality assortment, and customer-friendly service is paying off, the chain proudly announces. These measures allowed group revenue for the first half of 2025 to grow to 5.8 billion euros. The retailer claims a 20.1 % market share and increased customer satisfaction as favourable signs for further success.

That growth is also attributed to the opening of a number of new stores, bringing the total to 731 (Belgium and the Netherlands combined). One of the most notable was the opening of its thirteenth Foodmarket in Echt. Yesterday, the chain also opened its fortieth Belgian supermarket in Genk, after a years-long struggle for permits.

Less favourable signs

The supermarket chain aims to “win back, retain, and bind customers” in the coming year, thanks to an improved product range (think of an expanded range of meat substitutes and a new platform for local products) and a sharper pricing strategy. Jumbo also wants to better highlight this last point in various forms of communication, not least through newly arranged shelf labels.

Additionally, the chain wants to better refine its assortment and store concepts per shopping area. The implementation of the new, sharpened commercial strategy to Belgium should also help make the second half of the year a success. However, the company expects headwinds due to rising purchase prices, particularly from major A-brands and fruits and vegetables. Coincidentally (or not), it was announced just today that Jumbo will temporarily stop purchasing one of those major A-brands, Douwe Egberts, due to significant increases in the latter’s purchase prices.

Jumbo is also continuing to search for a new CEO and a new member for the supervisory board, even though Edwin Bouwman was recently appointed as a member. Tom Heidman will remain as interim CEO, a position that he has held since 1 March because his predecessor Ton van Veen felt it was time to leave the company.

Staying the course

Heidman explains the optimism: “Since the beginning of 2025, Jumbo has been working from a well-established foundation towards a new phase of growth. The goal is to win back customers, attract new customers, and continue to surprise existing customers. Optimally supporting the stores and colleagues is central to this. We are staying the course and are pleased that the first successes are visible, with the increase in the number of customers and improved customer satisfaction being significant results. This gives us confidence to continue on the path we have set with full force.”

CFO Peter van Erp adds: “We are strategically investing in price, assortment, and service. Our customers notice this, and we see it reflected in our revenue growth and market share. With our focus on prices, we have increased the price gap compared to other supermarket chains in several product categories. Cost savings through smarter purchasing and simplifying our organization make this possible, and we will continue to focus on this. Additionally, the availability of our assortment has improved compared to last year, despite the challenging purchasing conditions.