H&M has relaunched its webshop aimed at the Dutch market. The online shop has been fully integrated in the current website. Previously people were redirected to a seperate domain to shop online at H&M.

The Netherlands are next in a series of countries to undergo these changes. A spokesperson for H&M told Twinkle that shopping experience and functionality have also been improved. 'But the most important thing is, that webshop and website are no longer seperate domains, but have the same look and feel', the spokesperson said.

Netherlands were the first country to be able to shop online with H&M outside Scandivia.

Fashion label Frank, invented by discount clothing chain Zeeman to fool visitors of the upmarked Amsterdam Fashion Week, is doing well. In the first days after the presentation a few thousand items a day shipped from the web shop that exclusively sells the Frank label. Now the hype is over, about a hundred items a day are being sold, Jacques van der Bom of Zeeman has told Twinkle Magazine.

Zeeman scored great publicity by presenting its Frank-collection during the Amsterdam Fashion Week, only later announcing its own involvement. Zeeman wanted to show that great fashion does not have to come at a ridiculous price.

A number of the items shown at the Amsterdam Fashion Week are already sold out.

Department store chain Bijenkorf is the number one retailer in ladies fashion, Jack & Jones reign among sellers of men's fashion, research by GfK Panel Services shows.

Bijenkorf keeps chains like Esprit, Open32, Promiss and Miss Etam behind them. The look-and-feel of the stores and the big collection were important bonus aspects for Bijenkorf.

Jack & Jones dethroned Setpoint as the number one among men's fashion retailers after four years. Setpoint is now number two, followed by Shoeby Fashion, Esprit and Open32. Customers at Jack & Jones like the look-and-feel of the stores and are happy with the presence of the latest fashion.

Dutch chain in ladies fashion Leon has been declared bankrupt. The curator is looking for solutions for the future, including the possibility of a new owner buying part of the business.

Leon, founded by Leon Hebbeling in 1922, operates 26 stores in 21 cities in The Netherlands, employing 130 people. Stores remain open until the curator has sorted out the future of the chain, for which he claims there is significant interest.

The curator blames the ‘bad market’ for the decline of Leon, with the owner himself filing for the bankruptcy.

International fashion retailer C&A has for the second time in a month lost a court case against fashion brand G-Star. A judge in The Hague agreed with the brand that the use of the word RAW on clothing on sale at C&A breached the rights of G-Star, that has been using that word for years.

The judge ordered C&A to immediately recall all the clothing. According to G-Star that could be up to 50 percent of the C&A collection aimed at young men. C&A claims it is only a handful of items. C&A is considering an appeal because 'no brand should be able to claim generic terms like RAW'.

Last month C&A had to withdraw clothing from its stores that said D STR after a judge ruled in favour of G-Star.

Cheap textiles chain Zeeman is promoting an online course on how to destroy your own jeans taking a swipe at expensive designer jeans. Through a special website consumers get tips on how to rip, bleach and put holes in a pair of cheap jeans to make it look like the pairs that are priced at up to 200 euros in stores.

The promotion is the second dig by Zeeman at expensive fashion brands. The chain scored a lot of free publicity a couple of weeks ago by entering the Amsterdam Fashion Week with several designs, only later revealing Zeeman was behind it. Zeeman is one of the largest chains for cheap fashion in The Netherlands.

Visit the special website >>>

Online shoe seller Shoebazaar expands to the high street. The company will this week open stores in Eindhoven and Nijmegen. The stores are a combination between Shoebazaar and Hype Concepts, the company behind the online shop.

Hype Concepts describes itself as Retail 3.0, a combination of web shop, brick store and social media. The store in Eindhoven will officially open its doors on 27 August, Nijmegen follows 3 September, but is already open to the public.

'A cross channel approach is very important', Eric van Liempe of Hype Concepts tells Fashion United. If the first stores perform well, more store openings could follow next year.

Irish retailer Primark opens up a new store in Saentower in Zaandam. It will be the third store for the chain in The Netherlands, after Rotterdam and Hoofddorp.Primark has rented about six thousand square meters of shopping space.

Saentower was built in 1969 as the head quarter for supermarket chain Albert Heijn. The building is about 75 meters high. The opening marks further expansion for Primark as a fourth store is being built in Nijmegen.