The non-food trends in 2023, according to Jorg Snoeck

2023 promises to be a year of worries. This may bring chances for brands and retailers, as they may take on a caring role. In fact, their duty of care is being pushed harder than ever.

Trend 1: Re-wire

ChatGPT, MidJourney and Epic Diffusion. Need we say more? 2023 will be the year of artificial intelligence. In barely three decades, we have gone from ‘digital first’ over ‘mobile first’ to ‘AI first’.