New York retail balances between experimentation and efficiency

New York is a playground for innovative retailers, with emerging trends such as NFTs, recommerce, community building and personalisation… but also a focus on profitability. We look back at the world’s biggest retail event and tip noteworthy store concepts.

Evolutions, not revolutions

NRF Retail’s Big Show in New York, the annual appointment for retailers from around the world, has just finished. What trends are emerging and what can European retailers learn from the New York retail scene? We look back with Nino Bergfeld, retail consultant at Salesforce, and asked what are his key takeaways after four days in New York?