RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Inloggen
  • Abonneren
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • RetailHub
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • RetailHub
  • Inloggen
  • Abonneren
thumb
Written by Stefan Van Rompaey
In this article
  • Companies IKEALidlZalando
  • Topics E-commerce
  • Geography Europe
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

“Direct-to-consumer” brands on the rise in European e-commerce

icon
General30 March, 2023
Shutterstock

Ikea, Lidl and Zalando lead the rankings of the 500 best European cross-border webshops. International e-commerce sales are experiencing a growth slowdown due to inflation and falling consumer confidence.

Lower than expected growth

In 2022, total online cross-border trade accounted for a turnover of 179.4 billion euros (excluding travel), up 4.8% compared to 2021. The lower-than-expected growth is due to a difficult macroeconomic environment with challenges in the supply chain. Nevertheless, online sales outperformed overall retail sales in the EU, which indeed levelled off in 2022.

That is according to the Top 500 of Cross-Border Commerce Europe, the platform that promotes international e-commerce in Europe. That report ranks the strongest European players based on their online cross-border sales, SEO indicators, the number of countries in which the retailer operates and the number and percentage of foreign visitors.

Fewer multichannel retailers

In the top ten, accounting for 18.7% of the Top 500’s total sales, Ikea retains first place, with cross-border sales of 5.6 billion euros, up 1.8%. Lidl rises to second place, with Zalando grabbing the third podium spot. H&M and Lego drop to third and fourth place respectively. Newcomers to the top ten are Notino – a Czech pure player in the personal care industry – and Adidas.

The number of multichannel retailers in the Top 500 is falling, while the number of brand manufacturers with direct-to-consumer (DTC) channels is up by 8.3. Brands like Lego, Nespresso, Adidas and Philips, as well as luxury companies like Richemont, LVMH and Kering, are investing in better direct-to-consumer approaches to become less dependent on larger marketplaces. New “digital-native vertical brands” (DNVB) are also growing.

The number of marketplaces in the charts rose from 42 to 49, with record sales of 24.7 billion euros, a growth of 22%. European marketplaces strengthened their position compared to US ones thanks to the increase in sales of players such as Zalando, Decathlon and About You.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Ikea, Lidl and Zalando lead the rankings of the 500 best European cross-border webshops. International e-commerce sales are experiencing a growth slowdown due to inflation and falling consumer confidence.

More on General
See more
  • icon
    General1 December, 2023
    TEDi announces Belgian expansion plans

    TEDi‘s Belgian expansion plans have so far only resulted in only one store, but that is about to change. Early next year, the chain will move further west.

  • icon
    General30 November, 2023
    Galeria looks for new owner after Signa collapse

    German department store chain Galeria is looking for a new owner now that Austrian parent company Signa Holding has collapsed. The chain, which also owns Belgian Inno, hopes to come away from its current owner’s financial predicaments unscathed.

  • icon
    General29 November, 2023
    Retail holding Signa starts insolvency proceedings

    Signa Holding, the holding that owns department store chains like Galeria, has filed for insolvency. The group hopes to be able to restructure under protection of the courts.

Most read
  • icon
    Home9 November, 2023
    How IKEA lowers prices and still maintains margins
  • icon
    Beauty/Care14 November, 2023
    German investor buys The Body Shop
  • icon
    Electronics16 November, 2023
    Bombshell in European electronics market: is JD.com taking over Media Markt?
  • icon
    Food15 November, 2023
    Investigation into abuse of power by Coca-Cola in Germany
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT