Finnish design brand Marimekko, known for its colorful patterns, is launching an app. The app is intended to be more than just a digital store for the label; it also aims to immerse customers in the brand’s colorful world.
Behind the scenes
“We see the app as a backstage pass to the cheerful world of Marimekko, filled with our extensive print archive and content from our textile printing factory in Helsinki, Finland,” Mikki Inkeroinen, Chief Technology Officer at Marimekko, told Glossy. The rollout has now taken place in the most important markets; according to the company, the initial reactions have been positive.
