Lotus Bakeries has experienced another record growth, with a leading role for its flagship product, Biscoff. This also includes a new danger, as the biscuit has become so popular that production cannot keep up.
No more than 10 % volume growth in 2025
In 2024, Lotus Bakeries achieved a 16 % sales growth to 1.2 billion euros, driven by volume increases across all product categories. Biscoff even grew 20 % in volume and is now good for half of total group sales. However, its production lines are now operating at full capacity, the company warns: this year, growth will have to be more modest. As the new factory in Thailand will only become operational in the second quarter of next year, the available capacity allows for a volume increase of just 10 %.
The healthy snacks division, Natural Foods, grew by 16 %. Forecasts for this division are better, as the capacity of the factory in South Africa is being expanded further. The “local heroes” division, that features smaller brands that are very strong in their home market, increased its sales by 5 %.
Lotus Bakeries also provided an update on the collaboration with Mondelez International it announced last year: the first co-branded products with Cadbury will appear on UK shelves at the end of March. Soon, the first Biscoff and Milka bars will also be available elsewhere in Europe. Meanwhile, teams are preparing to introducte Biscoff to India. The Belgian company’s aim is to get the biscuit among the three biggest biscuits brands in the world.
