After Belgium, France and Germany, Dutch online supermarket Picnic is now also sourcing brand products from Czechia and Poland. This marks a new step in the e-tailer’s fight against territorial restrictions.
Up to a quarter cheaper
Picnic now offers Coca-Cola purchased in Czechia, costing 12.49 euros for six bottles (1.39 euros per litre), which is considerably cheaper than the 1.67 euros per litre that Coca-Cola costs in the Netherlands. According to Picnic, consumers can “often save as much as 250 euros per year” by choosing foreign A-brands, DistriFood reports.
