In times of tough price discussions with international retail alliances, A-brands want to move away from the conflict model. “Our prosperity is at stake”, sector organisation BABM says. One remarkable result of a recent survey is that the price differences with neighbouring countries are getting smaller.
Speaking with one voice
For thirty years, the Belgilux Association of Branded Products Manufacturers (BABM) has been the voice of the FMCG sector in Belgium. RetailDetail spoke with CEO Walter Gelens and Chair Ives Depoortere (also CEO of Jules Destrooper). They start off by saying that the number of BABM members has grown from 44 to 121 in the past ten years.
