Zalando is at the start of a fundamental strategic shift. “E-commerce has not really changed over the past twenty years”, the digital fashion platform states. However, that will change radically, with the arrival of artificial intelligence and augmented reality.
E-commerce becomes emotional commerce
Zalando is fully embracing AI, as a roundtable discussion with the e-commerce player revealed. In an exclusive conversation with the management team, the company explains its future strategy, which focuses on what it calls “emotional commerce.” “It is time for a revolution that goes beyond transactions – towards experience, inspiration, and trust.”
