Chinese online fashion retailer Shein plans to open six physical stores in November in Galeries Lafayette and BHV luxury department stores, operated by a franchisee. This is not to the liking of the parent company…
“New consumption habits”
Shein is entering into an exclusive partnership with Société des Grands Magasins (SGM), a franchisee of the Galeries Lafayette group, to open a total of six permanent physical stores in the operator’s department stores: first at BHV Marais in Paris, then in Galeries Lafayette branches in Dijon, Grenoble, Reims, Limoges, and Angers.
