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Written by Stefan Van Rompaey
In this article
  • Companies Superdry
  • Geography United Kingdom
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Last-ditch rescue plan or emergency sale for Superdry ?

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Fashion24 May, 2024
PixelBiss / Shutterstock.com

With its intention to close more shops, Superdry wants to convince its creditors to approve founder Julian Dunkerton’s restructuring plan. If not, an emergency sale will follow.

Leave US

The chain’s struggle for survival continues: in an update on its restructuring plan, the retailer plans to close 25 to 30 shops in Europe, leave the American market altogether and focus more heavily on e-commerce. Founder Dunkerton plans a capital increase of ten million pounds, after which the company would leave the London Stock Exchange.

However, that restructuring plan hinges on approval by shareholders and creditors: if they do not agree, the company will have no choice but to proceed with a so-called “emergency sale”, which would be completed within four weeks, Sky News reports. The vote will follow on 14 June. Superdry currently still has around 600 stores – both owned and franchised – in 48 countries.

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