Italian catering chain Prego! opens its first franchise location

Three years after opening its first location, Prego! is taking a new step in its growth story: on November 6, the Belgian-Italian caterer will open its very first franchise location in Montigny-le-Tilleul.

19th location in Belgium

Prego!’s first franchisee is Geoffrey Piccicuto, who was responsible for the Italian grocery assortment at the Cora hypermarket. With his many years of experience in food retail, his passion for Italian cuisine, and his Sicilian roots, he proved to be the perfect fit for the deli concept. In Montigny-le-Tilleul, he is opening the 19th location in Belgium and the chain’s first franchise store. The store is located along a busy thoroughfare, close to the Charleroi ring road, and features a spacious parking lot.