[Interview] 100 stores for Bel&Bo: “Healthier margins thanks to AI”

In a challenging market, the Bel&Bo fashion chain isn’t sitting idly by: the retailer just opened its 100th store. CEO Charlotte Delfosse notes that consumers are hesitant, but also expects artificial intelligence to drive new momentum.

Cautious shoppers

On November 4, the Belgian family-owned company Bel&Bo opened its 100th store in downtown Diest. While many brands are pulling out of high-street retail, the chain continues to deliberately invest in a locally rooted and accessible store network, says CEO Charlotte Delfosse in an interview with RetailDetail.