LolaLiza’s new, large city store in Mechelen is the blueprint for the further expansion of the Belgian fashion chain, says CEO Joachim Rubin. The milestone of 100 stores is in sight.
Starting from scratch
With the recently opened large flagship store on IJzerenleen in Mechelen, LolaLiza is making a strong statement. “We want to open more of these larger stores in cities,” says Rubin. “We want to show that LolaLiza is there for all women, at any time. Our brand no longer stands for colorful prints alone; we cater to all tastes and sizes, with a very wide range.”
