British e-commerce player Secret Sales has acquired Dutch brand Vroom & Dreesmann (V&D) and fashion platform To Be Dressed, aiming to make the former department store chain a digital fashion destination for bargain hunters.
New outlet platform
The deal earns Secret Sales direct access to a stock of what it calls “billions of euros worth of products” from over 4,500 international fashion and beauty brands. Its CEO, Chris Griffin, says the acquisition represents “a unique opportunity to evolve V&D into something new while staying true to everything people appreciate about it.”
