Kitchen brand Eggo is going international: the group has just started a ‘master franchise’ in the Spanish capital, Madrid. “It is the beginning of a network that should solidify our successful formula in Spain and Europe”, the Belgian company said confidently.
A first for the Belgian kitchen brand
The first foreign ‘master franchise’ is also a first for the Belgian kitchen world, even though Eggo’s ambitions reach even further. “We wish to open several stores in Madrid as soon as possible, in order to make a name for ourselves, before we head out into the rest of Spain”, marketing manager Paul David has stated.
The (bold) choice for Spain is no coincidence: “We have had the idea some two years ago, when the crisis was in full swing. We have been looking for ideal Spanish partners ever since and we have especially been looking for an ideal location for our flagship store. In the meantime, we see the signs of economic recovery in Spain, especially in the commercial real estate sector. We will be ready when that recovery picks up.”
Remarkable is that Eggo is offering Belgium and Spain the same kitchen concepts: “We intend to keep things similar between the Belgian and Spanish market, like the white kitchens and gripless models nowadays”, Paul David confirmed.
42 Belgian stores
In barely six years, Eggo has opened 42 stores in Belgium. Not only had it opened a new 10,000 sqm logistics centre in Rhisnes (near Namur), but also two more showrooms. Shortly, it will unveil a new store in Turnhout and it aims to open another ten in the next two to three years.
Eggo manages to sell nearly 15,000 kitchens on a yearly basis. 250 employees, fitters and deliverymen help to get a 95 million euro turnover, resulting in second place in Belgium after Ixina.
(Translated by Gary Peeters)